peta-campaign-03

Ogilvy & Mather created a fake store in Bankok’s most important high-end shopping mall. Luxury skin product lovers are expected to be strongly affected by this campaign. (The campaign was designed by Ogilvy & Mather for PETA Asia. More: petaasia.com)

peta-campaign-02

不能我一個人瞎 [bù néng wǒ yí gè rén xiā] n. I can’t go blind alone. This internet meme is used after you see gross or scary stuff online. You are so traumatized that you wish you poked your eyes out, but before you do that, you feel you must share the unwanted content…

peta-campaign-01

手賤 [shǒu jiàn] adj. Hand+base. (Of hands) base. You chastise your hand or fingers for being base because you clicked on something that is so gross or scary that you regret being inquisitive.